Heavenly fresh!
Love your local market
GFI celebrates Farmers' Market Day
"Heavenly fresh!" is this year's motto of the campaign "Erlebe Deinen Wochenmarkt", in which around 400 farmers' markets from the association network GFI Deutsche Frischemärkte e.V. and associated partners are taking part.
The campaign "Erlebe Deinen Wochenmarkt" is Germany's participation in the international movement "LYLM Love Your Local Market" and has been a key part of the German farmers' market scene for 11 years. Every year, 4,000 markets across Europe and worldwide participate in the celebrations. The international celebrations primarily take place in the month of May, focused on markets. In Germany, they now continue until the harvest festival in autumn.
About “Love your local market” and “Experience your market”
“Love your local market” was set up in 2012 by NABMA (National Association of British Market Authorities) in England.
This international movement was initiated by the World Union of Wholesale Markets (WUWM) in The Hague. Activities in Germany are coordinated by Verband GFI Deutsche Frischemärkte e.V. (Business Development Association of Germany’s fresh food markets) in Berlin.
The main aim is to communicate the special importance of shopping at your weekly market from a financial, social and cultural perspective.
The success of the campaign lies in its major impact on the public. “Experience your market” delivers a positive message in a powerful international and domestic network. The platform supports market suppliers and market operators on all levels and gives them new self-confidence and new pride. In spite of all the challenges which weekly market traders have to face, the focus of this festival is on enjoyment, fun, experiences and meaningful personal encounters.
