Heavenly fresh!
Love your local market
BDF celebrates Farmers' Market Day
The campaign "Erlebe Deinen Wochenmarkt" is Germany's participation in the international movement "LYLM Love Your Local Market" and has been a key part of the German farmers' market scene for 12 years. Every year, 4,000 markets across Europe and worldwide participate in the celebrations. The international celebrations primarily take place in the month of May, focused on markets. In Germany, they now continue until the harvest festival in autumn.
The campaign “Experience Your Market” (EDM) by the BDF Bundesverband der Frischemärkte e.V. is taking place in 2026 under the motto “Heavenly Colorful!”. Around 400 weekly markets took part with special activities for the 2nd nationwide “Day of the Weekly Market” on May 16. The central kick-off event was held in Stuttgart.
About “Love your local market” and “Experience your market”
“Love your local market” was set up in 2012 by NABMA (National Association of British Market Authorities) in England.
This international movement was initiated by the World Union of Wholesale Markets (WUWM) in The Hague. Activities in Germany are coordinated by Verband BDF Bundesverband der Frischemärkte (Business Development Association of Germany’s fresh food markets) in Berlin.
The main aim is to communicate the special importance of shopping at your weekly market from a financial, social and cultural perspective.
The success of the campaign lies in its major impact on the public. “Experience your market” delivers a positive message in a powerful international and domestic network. The platform supports market suppliers and market operators on all levels and gives them new self-confidence and new pride. In spite of all the challenges which weekly market traders have to face, the focus of this festival is on enjoyment, fun, experiences and meaningful personal encounters.
