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Network News 18 February 2014
Fair presentation points to growth ahead

10 days ago the Fruit Logistica closed in Berlin. From February 5 to 7 more than 62,000 professional visitors from over 141 countries came to look and learn at what was the biggest fair event the international fruit trade has ever seen. More than 2,600 exhibitors from 84 countries presented the entire range of goods and services available at every stage of the trade and a great many innovations too.

Stand concept “Diversity in Unity” appeals to target groups
Once again, this 13th year at the fair generated, overall, a satisfactory response according to Uwe Kluge, GFI board chairman and managing director of Bremen Wholesale Market. “The new stand concept we first presented in 2012 - Diversity in Unity - once more proved very popular. On Thursday the stand was extremely busy but we would have liked to see more people on the Friday.”

As in the past, the GFI stand tailored its programme to specific target groups. Experience shows that the fair stand is popular with large numbers of wholesalers and importers as somewhere to hold in-depth talks and negotiate with clients and suppliers from all over the world. The large info counter gave visitors to the fair a central point to head for when in search of information and people to talk with. Apimex, a trader from Munich Wholesale Market, and Elbegarten and Don Limón, both from Hamburg market, used the exclusive “partner area” to present their companies.

The fair team in 2014 – in their usual good mood

Important topics for the future
Representatives from the wholesale markets in Berlin, Bremen, Dortmund, Duisburg, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Leipzig, Mannheim, Munich and Stuttgart were at the stand, ready to answer any queries. Some important issues for the future were discussed, such as opening up wholesale markets for consumers, developing the range, the trend towards regional products, creating added value throughout the supply chain and the online business.

New marketing partners and sponsoring members
As was to be expected, networking paid off for GFI itself. Uwe Kluge says: “As far as marketing cooperation is concerned, we have been able to expand our long-standing partnerships with Zespri and Enza for 2014. We also had some very good talks with Chiquita and with EOS from South Tyrol, which open up some interesting prospects. We also gained some new sponsoring members for our association, including Nagel Group, one of Europe’s major food-handling logistics companies.”

Exchange among experts: Germany’s fresh food markets have been exhibiting at the Fruit Logistica since 2002. In 2004 they decided to share a stand under the GFI banner, where they can demonstrate their professionalism as modern, versatile and top-quality hubs for the trade in fresh foods.

“4th Bavaria Meet” – traditional supper
The nutrition cluster, alp Agency for Food from Bavaria, Munich Markets and the Bavarian Agricultural Corporation (LfL) joined forces to organize the “Bavaria Meet” at the GFI stand on 6 February 2014. It was the fourth time in succession that this popular trade get-together had been held, which already makes it something of a tradition. This year, as before, the platform was eagerly used by many companies for talks about different aspects of food retailing, growing, processing and conditioning fruit and vegetables.

Photo credits: Fruchthandelmagazin (1), Messe Berlin (2,3), Markthallen München (4)

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