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Network News 13 February 2013
New GFI fair stand concept is much admired

Last Friday the international fruit business’ key trade fair, Fruit Logistica 2013, closed in Berlin. For its 12th year at the fair, the GFI stand – the joint platform representing Germany’s fresh food markets – made a smooth transition to the 4th generation of stand design, presenting the new “Diversity in Unity” concept.

Uwe Kluge, chairman of the board of GFI and managing director of Bremen Wholesale Market, was highly satisfied with the response: “The new concept for the stand proved exactly right. The joint stand was very popular with everyone in the industry. Compared with the island stand used in previous years, our new look was smaller, but so much more inviting.” It was also easier to arrange items for specific target groups at the new stand. The first point of contact for visitors looking for information, or people to talk to, was the large info counter. Our market traders made good use of the fair stand for personal talks with customers and suppliers. New this year was the partner area offering GFI sponsoring members and market firms a space for presentations.

For GFI the focus of attention was to expand its long-standing partnerships and establish marketing cooperation with new partners. Andreas Foidl, GFI board member and managing director at Berlin Wholesale Market was happy with the results: “We have recruited some new marketing partners for promotions at independent retailers. And then there are our tried and tested activities with existing partners such as Zespri and Enza.” New sponsoring members from across the entire value chain decided to join the association - one more sign that the fair has been a success for GFI.

The fair team is in excellent mood

A review of the Fruit Logistica 2013
The fair was held from 6 to 8 February, with over 2,500 exhibitors from 78 countries occupying 100,000 m2 of hall space. Close to 60,000 trade visitors from 130 countries came to gain information about everything the fruit trade can offer in terms of products and services. 80% of the visitors came from overseas. Germany’s fresh food markets have been exhibiting at the Fruit Logistica since 2002 and in 2004 they decided to join forces at a big GFI stand, where they have the opportunity to demonstrate their excellent qualities as modern, versatile hubs for fresh produce.

Photo credits: Messe Berlin (1), Fruchthandelmagazin (2)


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