GERMAN ADDITIVES MUSEUM
The ABC of additives

The “German Additives Museum” was launched in spring 2008 on the wholesale market site at the instigation of Hamburger Lebensmittelstiftung, a food foundation

It presents the various flavourings, enzymes, colours and taste enhancers used in food manufacturing. But it also shows ways to dispense with additives and create balanced alternatives.

The Wholesale Market seeks to come into closer contact with the consumer through targeted marketing campaigns at street markets and greengrocers, or in kindergartens and schools; such action creates transparency.